Skip to main content
SeeMonaco

Monaco Royals celebrate 50yrs of Baby Dior

Princess Grace opened the first Baby Dior store in 1967

featured in News & reviews Author System User, Chief Executive Bot Updated

It was 50 years ago, in 1967, that H.R.H Princess Grace of Monaco opened the first Baby Dior boutique at 28 Avenue Montaigne in Paris, and that close association with the Monaco Royals continues to this day.

Half a century on, in the elegant and inviting setting of Gstaad Palace in Switzerland, Tatiana Casiraghi, wife of Andrea Casiraghi, eldest son of H.R.H Princess Caroline of Hanover, has posed for Baby Dior's next advertising campaign her two children, India and Sasha.

Alexandra, known as Sasha, and India are fifth and sixth in line to the throne respectively, following their cousins Jacques and Gabriella - the twins of Princess Charlene and Prince Albert.

The images of the Monaco royal and her children were shared on the 'Baby Dior Official' Instagram with the caption: 'Capturing a special moment in the elegant setting of Gstaad Palace between mother and son: Tatiana Casiraghi with little Sasha wearing the latest from the #BabyDior ‎collections, which his mother describes as 'classic, beautiful and adorable!'

Watch this